Cracker Barrel said Tuesday that he will return to his old logo, in the middle of a public reaction to the restaurant and field stores Recent logo change and redesign.
“We thank our guests for sharing their voices and love for Cracker Barrel. We said that we would hear, and we have done it. Our new logo disappears and our ‘old Timer’ will remain,” the company said in a statement, referring to the classic illustration of a man, known as Uncle Herschel.
“In Cracker Barrel, it has always been, and it will always be, about serving delicious food, warm welcome and the type of hospitality in the field that feels like a family,” the statement continued.
The exterior of a restaurant and barrel of cookie.
Cookie barrel
The announcement occurs after a growing controversy that surrounds the new logo, which had renounced Uncle Hershel’s illustration in favor of a simplified text -text logo.
President Donald Trump intervened the earliest Tuesday, arguing that the company should recover the old logo.
“Cracker Barrel should return to the old logo, admit an error based on the client’s response (the final survey) and administer the company better than ever,” Trump wrote in a publication on social networks. “They obtained one billion dollars in free advertising if they play their letters well. Very difficult to do, but a great opportunity. Have an important press conference today. Make Cracker Barrel a winner again.”
He added: “Remember, in a short period of time I made the United States of America the” hottest “country anywhere in the world. A year ago, I was” dead. “Good luck!”
After Cracker Barrel announced that he will return to the old logo, Trump weighed again, saying “congratulations” for change.
“All your fans appreciate it very much,” he said on social networks. “Good luck in the future. He wins a lot of money and, most importantly, make your customers happy again!”
The old corporate logo for Cracker Barrel (left) and its newly presented logo.
Cookie barrel
The controversy began after Cracker Barrel debuted to several freshly remodeled The locations of the restaurants last year, exchanging their ancient aesthetics from the Country store for a brighter and more modern theme in the southern country. Redesigned locations offer new seats, lighting and shelves, maintaining beloved exclusive items such as large stone chimneys and mounted taxidermia deer heads.
The violent reaction to the new aspect and the redesigned logo was fast, with some users of the social networks that are questioned if it indicates a detour from the roots of Cracker Barrel and others that criticize modern design options.
The CEO of Cracker Barrel, Julie Masino, previously defended Redseño’s efforts in an interview with “Good Morning America” earlier this month, affirming at that time that public comments to the company’s remodeled locations had so far been “overwhelmingly positive.”
“People like what we are doing,” Masino said at that time. “Cracker Barrel needs to feel like the barrel of cookies for today and tomorrow: the things you love are still there. We need people to choose us, and we want people to choose us.”
“The hum is so good, not only of our customers, but of our team,” he added.
Eariler this week, Cracker Barrel issued a statement on its website that addresses the reaction to the change of logo.
“If the last days have shown us something, it’s how people deeply care about Cracker Barrel. We are really grateful for their sincere voices,” the company said Monday. “You have also shown us that we could have done a better job sharing who we are and who will always be.”
The statement continued: “We love to see how much our” old timer does. We also love it.
